Social Media Consistency

Image by Gerd Altmann from Pixabay

Ah, Social Media - what most of us writer's and Author's call "the necessary evil." Or, rather, at the very least, how I refer to it. Don't get me wrong, social media isn't all bad, and it's great for building your brand, but I have a huge problem trying to find a happy medium with it. In other words, I either spend far too much time bullshitting on it, or I ignore it completely. As you can imagine, neither option is super helpful where growing an empire is concerned.  

So, I've done my best with research to figure out a few things, and hopefully they'll help you as well: 

How often should I post? Once per day is optimal, twice per day acceptable, and more than three times per day (regarding your business) and you stand to lose followers. With Facebook, you should aim for at least three times per week. 

What times a day are the best?  It appears that each social media platform has varying times. So, I'll give you the best times for the ones I use the most. 

Facebook:  

Tuesday at 5 p.m.

Friday from 8–9 a.m. 

Wednesday from 8–9 a.m and 5 p.m.

Thursday at 5 p.m 

Most consistent engagement: Tuesday through Friday 9 a.m.-5 p.m.

Instagram:

Most days between 2 PM and 3 PM CDT. 

The BEST DAY to post on IG is actually Thursday at the following times 5 a.m, 11 a.m, 3 p.m, and 4 p.m. 

Twitter:

Between Mondays and Thursdays, 1 pm and 3 pm, with no specific peak times. 

However, it is strongly suggested to use images/graphics because they garner more attention. 

Is one site better than another for exposure? Well now, in researching this one I found one platform I've never heard of. So, I'm going to list the ones here that are cited as starting with the best. Much like anything, I'm sure the formula is as individual as each Author is, choose the ones that serve you and toss the rest. 

• Twitter. 
• Instagram. 
• Litsy. (I had never heard of this one, but will be checking into it)
• Facebook.
• Snapchat. (I like the filters here, but I don't have a clue how I'd use it for exposure as an Author)
• MeWe. 
• Tumblr
• Pinterest
• Goodreads
• Reddit

I want to see us all succeed, and my wish is that some of what I do here on this blog, and in general, serves to help y'all as much as it helps me. If you have any tips or pointers you'd like to share with us all, please shoot me a message and I'll share it (giving you full credit, of course!) here. 

Remember, we are not in competition with one another, we are a tribe. A family. To succeed it will definitely take a community, and I'm blessed to be a part of something that has the potential and tendency to be so beautiful and supportive. 

Love and Light.